@Joseph_Hadaway 1 year ago
Starbucks Steals Chipotle's CEO - Brian Niccol
Starbucks Steals Chipotle's CEO - Brian Niccol
Starbucks stole former Chiptole CEO Brian Niccol and markets loved it. Starbucks stock soared more than 20% yesterday on that news alone.
It makes a lot of sense too, Starbucks is a very unique company with a lot of unique challenges. As such, they're a company that needs a strong CEO to thrive. Look at their stock chart, the stock (and overall business) has thrived with Howard Shultz but sunk with most everyone else as CEO. Howard did a lot of great things for the company, but he can't stick around and lead forever.
Chipotle stock did the opposite, falling more than 7% yesterday. What do you think, will Brian lead Starbucks to prosperity? Is he the right call as CEO?

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