Invest in what you believe in.
MarketPlays turns the themes you care about into one diversified portfolio: a steady ETF base blended with what real investors actually hold, traded through the broker you already use.
Free to download on iPhone and Android.
The blend screen, as it ships on iPhone.
Two sources.
One portfolio, placed in one order.
40% crowd / 60% ETF mix
One personal portfolio, placed through your connected brokerage when you approve it.
- Themes to build your portfolio from
- 350+
- Brokerages you can connect
- 9
- Default crowd to ETF split, yours to change
- 40 / 60
- Orders to place the whole blend
- 1
- Cost to get started
- $0
Built on the brokerage you already use
Connect the account you actually trade with, so your portfolio reflects real positions instead of numbers you typed in. No transfers, no new accounts.
and 3 moreThree steps to your first portfolio
Pick your themes
Choose the industries and ideas you believe in, from 350+ themes. No brokerage needed to start.
Build your blend
Set the mix of a steady ETF base and what real investors hold, on one slider. See your portfolio before you connect anything.
Connect and invest
Link the broker you already use, then place your whole blend in one order, when you are ready.
One slider. The crowd and ETFs, in the mix you control.
The crowd portfolio is what investors here actually hold, synced from their connected brokerages and aggregated anonymously. The ETF mix keeps the base broad and steady. Shift the balance as your thinking changes, tilt toward the industries you pick, and try it right here:
Tap a theme and watch the holdings tilt. Sample math.
40% crowd/60% ETF mix
- VOOS&P 500 ETF20.4%
- VTITotal Market ETF16.8%
- SCHDDividend ETF12.6%
- NVDANvidia11.8%
- QQQNasdaq 100 ETF10.2%
- MSFTMicrosoft6.4%
Free members change the blend once every 30 days, applied at the weekly refresh. Pro changes apply right away.
Sample weights for illustration, not live data.
Where your money lives
MarketPlays is not a brokerage. It is the layer where you build the blend and have the conversations. Your money never leaves the account you already trust.
Approve every order. Nothing moves without you.
Builds your blend and sends the one order you approved. Never holds your money.
Holds your funds and executes the order, same as always.
Positions sync back read-only, so your portfolio always reflects what you actually hold.
Credentials stay with your broker
Linking runs through SnapTrade, a brokerage connection service built for consumer investing apps, over an OAuth connection. MarketPlays never sees or stores your brokerage password.
No custody, ever
MarketPlays is not a brokerage and never takes custody of your money or your shares.
Read-only by default
We read positions to keep your portfolio in sync. Trades happen only when you approve them.
Anonymous aggregation
Holdings are aggregated anonymously into the crowd portfolio. Your account details are never shared.
Quotes may be delayed. MarketPlays is not an investment adviser.
Talk stocks with people who actually own them
Follow discussions on the companies you care about and see what other investors actually hold. Real conversations with people who have positions, not strangers shouting tickers.
Common questions
Are these real portfolios?
Yes. Positions are synced from connected brokerage accounts through our SnapTrade integration, so your portfolio reflects what you actually hold instead of numbers you typed in.
How does the blend work?
Your personal portfolio combines a crowd portfolio and an ETF mix. The default split is 40 percent crowd and 60 percent ETF, and you can shift it with one slider. Free members can change the blend once every 30 days, with changes applying at the next weekly refresh. Pro members can change it any time and changes apply right away.
Is MarketPlays a brokerage?
No. MarketPlays connects to the brokerage you already use. Your money and your positions stay at your brokerage, and orders are placed through the account you connect.
Does MarketPlays pick stocks or trade for me?
No. Nothing trades without you placing the order, and the AI research explains a stock, covering the bull case, the bear case, key risks, and upcoming catalysts, without ever picking it for you. MarketPlays is not an investment adviser, and nothing in the app is personalized advice.
What does it cost?
Creating an account, picking themes, building your portfolio, joining discussions, and connecting a brokerage are all free, including 2 trades a month. Pro starts at $9.99 a month on the web with a 14-day free trial, and unlocks all 350+ themes, unlimited trades, instant blend changes, daily portfolio updates, and a live intraday chart.