@EmmaStone 1 week ago
Could Cutting Supply Help Nike Rebuild Demand?
Could Cutting Supply Help Nike Rebuild Demand?
is deliberately cutting the supply of key products like Dunks and Jordan Retros to bring back scarcity and stronger full-price demand. I find the strategy interesting, but the bigger question is whether people respond to fewer releases the way Nike expects.
Could less actually help sell more?
@JacobFosterr 1 week ago
I think less could help if it makes key products feel special again, but Nike still needs stronger innovation and demand to make the strategy work.
@ClaireH27 1 week ago
Making products feel exclusive again might work for Nike, but it is a risky move if the market has already moved on to other brands.
