$LULU is pushing back hard against founder Chip Wilson after he criticized the company’s direction and leadership during an ongoing proxy battle. Lululemon called Wilson’s comments “outdated” and defended its current strategy, saying the brand continues to see strong global growth and customer demand despite rising competition in athletic apparel. The clash is drawing major attention from investors because Wilson still holds significant influence over the company, even after stepping away from management years ago. The fight now centers on the future direction of the brand, leadership decisions, and whether Lululemon can maintain its dominance in the premium activewear market.