$DKNG is trying to move beyond just sports betting by building a “super app” that combines sportsbook, online casino, lottery, and prediction markets all in one platform. The idea is to boost user engagement, cross-selling, and long-term growth as competition in online gambling heats up. Investors are now watching closely to see if this shift can turn DraftKings into a more complete digital gaming ecosystem or if it’s just a big bet on future growth.