I don't understand why more companies aren't splitting? I know $NVDA's done it, but with $MU, $GOOG, and some others getting out of "cheap" territory, I would think it would bring more in more investors and help increase the share price. I get $300 is the same as $30 after a 10/1 split, but at lot of people I know feel more comfortable buying some shares at $30 vs 1 share at $300. Optics...