Shaq is investing in and partnering with a tech retail company called tm:rw. The company acts as a launchpad for over 120 brands to showcase their products in interactive spaces rather than behind glass. They currently have five global locations, including a new flagship in NYC, and plan to expand. Shaq said his investing strategy comes down to two things: he only puts money into products he actually uses as a customer, and things he thinks will improve people's lives. For context, his previous investments include companies like Ring, Five Guys, and Papa John's (PZZA).