Uber and Joby are launching Uber Air to integrate electric air taxis into travel plans. First flights are slated for Dubai later this year while they work on FAA certification for 2026. The key point is Joby's strategy to operate the service directly rather than selling aircraft to third parties like Archer does. They are seen as leading the certification race and are working with Nvidia, Delta, and Toyota to scale. The Dubai launch looks like a way to get operations running and prove the model before US regulators sign off.