Can $SBUX Win the Health Shift?
Can $SBUX Win the Health Shift?
Just saw this take on and thought it was kinda interesting. Starbucks’ CEO says the rise of GLP-1 weight loss drugs and the whole health kick is why they’re leaning harder into protein-focused food and drinks. Basically, people are eating different now, and Starbucks doesn’t wanna get left behind slinging only sugary stuff. On one hand, it’s a smart pivot. If customers are more health-conscious, meeting them there could keep traffic steady and maybe even bump ticket sizes. On the other hand, are people really pulling up to Starbucks for protein long term, or is this just chasing the next trend? What do you think, is this a solid move for or just a hype play that fades once the trend cools off?
Smart pivot, honestly. Coffee’s the hook, but adapting the menu keeps traffic alive protein won’t replace lattes, just widen the net.