$SPOT is hiking its Premium subscription price by $1 to $12.99/month in the U.S. and a few other markets starting February. Investors liked the move, pushing the stock higher, since higher pricing should boost revenue and margins after years of thin profits. This comes as streaming platforms across the board are charging more to offset rising content and operating costs, while Spotify leans into podcasts, video, and creator tools to justify the bump. So…will users shrug off the extra $1, or is this where churn starts creeping in?