HDLSuper Hi International Holding LTD.

Quick Summary

Super Hi International Holding LTD., headquartered in Singapore, is a global operator of the Haidilao hot pot restaurant brand, which is known for its high-quality Chinese cuisine and exceptional customer service. The company's mission is to become the leading global Chinese restaurant brand while preserving Chinese culinary heritage. Super Hi’s principal activities involve managing and expanding its chain of Haidilao restaurants across 14 countries, targeting diverse international customers who are interested in authentic hot pot dining experiences. The brand appeals to families, young professionals, and food enthusiasts looking for a unique dining atmosphere combined with innovative services. With a growing number of restaurant locations, the company’s main customers are both local residents and overseas Chinese populations seeking premium Asian dining experiences.

Key Risks

• Exposures to volatile currency exchange rates, rising labor and food costs, and fluctuating consumer demand all threaten Super Hi’s near-term earnings and margins.
• Economic downturns, inflation, and increased competition from other dining formats or brands are persistent risks.
• Regulatory changes affecting restaurant operations—such as food safety or labor laws in different countries—could increase compliance burdens and costs.
• Failure to maintain service standards or adapt to evolving consumer preferences may erode the brand's competitive edge.

What to Watch

Price Drivers

• Super Hi’s stock price is primarily driven by its revenue growth, guest visit volume, and same-store sales performance.
• Macroeconomic trends, such as global consumer spending and exchange rate fluctuations, also impact financial results due to the company’s international footprint.
• The expansion pace of new restaurant openings and operational efficiency, reflected in operating margins, are key factors for investors.
• Additionally, sector-specific factors like increasing demand for Chinese cuisine and shifting restaurant industry dynamics—such as rising labor and ingredient costs—play significant roles.

Recent News

• Super Hi recently reported positive revenue growth and increased guest visits for both Q1 and Q3 of 2025, driven by robust restaurant operations and ongoing network expansion.
• Despite revenue increases, net profit declined year-on-year in the last quarter due to higher foreign exchange losses, though operational income improved from the previous quarter.
• The company continued its international expansion, operating 126 locations across 14 countries.
• Management reaffirmed its focus on customer value, network optimization, and sustaining long-term growth amid rising cost pressures.

Market Trends

• Major market trends impacting Super Hi include the rising global popularity of Asian cuisine and experiential dining, as well as increasing demand for unique restaurant experiences among younger consumers.
• The broader restaurant industry is contending with inflation and supply chain disruptions, leading many chains to focus on cost control and technology adoption.
• Health and wellness trends are influencing menus and service delivery, while digital transformation—such as online reservations and delivery services—is reshaping the competitive landscape.
• Global expansion by Asian dining brands and competition from both premium and value-oriented chains remain defining dynamics.