GCIGannett Co Inc

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Company Info

CEO

Michael E. Reed

Location

Virginia, USA

Exchange

NYSE

Website

https://www.gannett.com

Summary

Gannett Co.

Company Info

CEO

Michael E. Reed

Location

Virginia, USA

Exchange

NYSE

Website

https://www.gannett.com

Summary

Gannett Co.

AI Insights for GCI
2 min read

Quick Summary

Gannett Co., Inc. is a leading publishing and media company headquartered in McLean, Virginia. The company operates various well-known brands, most notably USA Today, and engages in news publication, commercial printing, marketing, and data services. Its two main business segments are Publishing, which encompasses the USA TODAY NETWORK and Newsquest, and ReachLocal, which focuses on digital marketing to help local businesses attract more customers. Gannett's customer base includes individual readers, local businesses seeking advertising and lead generation solutions, and institutions needing commercial printing services. The company was founded in 2014 and employs over 14,000 people.

The Bull Case

  • Gannett’s primary strengths are its strong brand portfolio, led by USA Today, and its widespread reach in both print and digital formats.
  • Its rapid adoption of AI-powered technologies for content and advertising positions it ahead of many legacy media rivals.
  • The company has demonstrated effective cost management and debt reduction, which has improved its financial flexibility.
  • Its comprehensive digital marketing services, especially for local businesses via LocaliQ, provide diversified revenue streams.
  • Additionally, its willingness to innovate, as reflected in recent AI ventures, is enhancing audience engagement and advertiser value.

The Bear Case

  • The company continues to face structural declines in traditional print revenue, which can be challenging to offset even with growing digital revenues.
  • Net income and EPS remain negative, showing underlying profitability concerns.
  • Heavy reliance on advertising revenue makes the business vulnerable to economic downturns or shifts in ad spending.
  • Gannett’s transformation to a digitally dominant business is still underway, presenting execution risks related to technology adoption and changing consumer habits.
  • Its price-to-book ratio suggests the company is trading at a relatively high market valuation compared to book value, which may deter value investors.

Key Risks

  • Key risks for Gannett include ongoing declines in print media demand that may not be matched by digital growth fast enough.
  • Operational risks arise from the large-scale implementation of AI and automation, which require investment and careful management.
  • There are also legal and regulatory risks, such as pending lawsuits and evolving digital copyright laws.
  • Competition remains intense, both from traditional media and digitally native platforms.

What to Watch

UpcomingDuring the most recent quarter, Gannett reported a 27% rise in adjusted EBITDA and a 73% increase in free cash flow, notably paying down $100 million in debt during the year.
UpcomingDigital advertising revenue grew by 4% year-over-year, supported by a new AI content partnership, even as total revenue declined by 8.6%.
UpcomingThe company launched several innovative products, including the Dash lead management platform by LocaliQ and introduced Taboola’s DeeperDive Gen AI answer engine on the USA TODAY website, expanding digital engagement and opening new advertising channels.
ExpectedFor the next quarter, Gannett expects continued progress in stabilizing its revenues as its cost-cutting and automation initiatives begin to bear fruit.

Price Drivers

  • Gannett's stock price is driven by several interrelated factors.
  • Key drivers include its earnings reports, particularly operating income, digital ad revenue growth, and progress on its cost-cutting initiatives.
  • Broader market trends such as the shift from print to digital news consumption also play a significant role.
  • Macro events, such as antitrust actions against major technology companies like Google, can have a catalytic effect, especially when legal action may result in settlements or policy changes benefitting Gannett.

Recent News

  • Recently, Gannett has made headlines for its launch of innovative AI-driven products, such as Taboola’s DeeperDive Gen AI engine and LocaliQ's Dash lead management platform, the latter of which won a 2025 BIG Innovation Award.
  • The company has shown strong financial discipline by significantly reducing its debt and focusing on automation.
  • Analyst upgrades following the Department of Justice’s antitrust suit against Google have sparked positive sentiment in the market, with the stock jumping 18% after a Citi upgrade.
  • Despite these advancements, Gannett did not make the shortlist in some notable stock recommendation lists, signaling mixed views among analysts.

Market Trends

  • The news and publishing industry is experiencing a rapid shift from print to digital content, with an increased emphasis on multimedia, mobile, and AI-powered information delivery.
  • Major players are diversifying into digital marketing, data services, and SaaS platforms to offset declines in print advertising.
  • The landscape is also shaped by regulatory actions, such as antitrust suits against large digital ad platforms, which could reset how revenues are shared.
  • Consumer demand for instant, reliable news via digital channels is growing, while competition from tech-focused media and alternative information sources remains intense.

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